‘Come back with your husband, dear.’
‘It has a lovely big vanity mirror, which colour did you want?’
| Buying a car is likely to be the second biggest purchase you will make. It can be intimidating, especially for women, because of the way salesmen can behave. The perception is that a woman’s top priority is colour, then storage space for her shopping. Ignore what goes on under the bonnet, but a vanity mirror is a must. Women |
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are often intimidated by strong sales techniques and are, on average, quoted more than men.
One woman visited a showroom with three small children in tow; her husband had died six months earlier. She asked a salesman for help.
He said, ‘why don’t you go home and bring your husband?’ She sat down and cried. Then she went to another dealership and bought a car. After getting the same treatment, another woman said: ‘I should have asked the salesman if he needed to call his wife before completing the deal.’
Jeremy Clarkson, writing in The Sunday Times, recently calculated that in a Mercedes dealership, by the time you have considered all the models, colours, interior trim, manual or automatic, with all the options available, there are 1.5 million different permutations of car.
But suppose you hadn’t decided it was definitely a Mercedes for you? Visit another showroom and what happens in practice is that a salesman will try to sell you what he happens to have. So months later, you are speaking to the Service Manager, complaining that the ride was a bit harsh, not very comfy, and he says ‘yes madam, that’s because you opted for sports suspension, rather than comf-lux’.
Observing all this from inside the car industry was the female founder of Scout4wheels.co.uk. With an idea conceived in Lymm and a web site designed in Knutsford and the first publicity appearing here, they are here to guide you through and get you the car and deal you really want. They are just like a Personal Shopper who only works for you, not the store.
Do you have time to run around from dealership to dealership, hoping to find the best price? Its even more time consuming when looking for a used vehicle. Do you like the whole negotiation process? Do you feel you have the skills, after doing it only once every so many years, to out-negotiate a car sales professional who does this every day for a living? Scout4Wheels help you with all of this, from selection to negotiation and they guarantee to save you more than their fee.
Those that will get most from the service are busy professionals, independent women and anyone looking for guidance on what type of car to meet their needs.
We asked one last question: Why is it called ‘Scout’ for wheels? The answer wasn’t what we expected. ‘Scout is my dog’s name’ she replied.
Click through to www.scout4wheels.co.uk to find out more. |
